Teen Shoppers May Save Brick-And-Mortar Stores

Gen Z gets a lot of flack for being social media and internet-obsessed but they just might be the generation that saves the brick-and-mortar store. A new survey says that they prefer to shop in person over online shopping.

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According to the survey conducted by A.T. Kearney, consumers aged 14 to 24 years old prefer to make their purchases in actual stores.

The survey says 81% of the Gen Z respondents say they prefer brick-and-mortar and 73% say they like to discover new products in-store. The survey sampled 1,500 consumers across four generations.

Gen Z also tends to purchase products in the health and wellness categories more than the other generations surveyed. The results show that 58% of Gen Z say that browsing the shelves and racks gives them a chance to disconnect from social media and the digital world. Talk about retail therapy!